Sip-Well website - service section
A full section about service
The old website only had one mini page about deliveries, and one page about maintenance, both filled with content that didn't really point out this Sip-Well strength.
I created a full section highlighting the service as this is their main differentiation point. I showed the importance of great service & the unkown aspects of water cooler maintenance.
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Project outline
Placing and installation
A page with details about the placement & installation process. It's included in the price and is done within 48 hours. We also repeat the installation conditions for both bottle-fed & tap-fed watercoolers. We also focus on the specialized team, which you can ask questions about the water cooler, water, food safety & hygiene.
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Customized water deliveries
Here we talk about the team behind and the options of water deliveries.
- you determine the frequency
- you determine the number of bottles
- you determine where we place them
- additional orders are always possible
- not just drivers-deliverymen, trained as water cooler technician
- unrivaled logistics & environment friendly routes
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Maintenance & repairs
Two pages, one in the service section about the maintenance & repair service, one in the "about us" section with details about the maintenance & repairs department.
The service page explains what is included in the maintenance service: minor maintenances with each water delivery, multiple major maintenances every year, and faulty water cooler replacement within 48 hours. We end this page by mentioning which service is included or optional for each contract type.
The department page explains with text & photos how & where the major maintenances & repairs are done.
A clear and easy way to contact
Having easy contact options gives an impression of good service.
Next to the general contact options with address & Google Maps, we provided direct contact options to every division, explained why you should contact them, and showed the team behind it when possible.
There are 3 forms available: email us, we call you & request a quote (connected with the promotions system).
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A userfriendly contact form
The contact form is mostly one of the first interactions with the company. Having a great form is crucial in the overall UX picture.
Each form starts with explaining who you can contact and why you should contact them. The phone number is always clearly mentioned on top & the bottom, should there be any problems.
We only require a minimum of information and explain why we need it. This industry is known for its aggressive marketing tactics, so to optimize the conversion rate of this form (the client prefers to receive emails vs phone calls) we made sure the email address won't be used for marketing purposes.
The forms have server & javascript validation, and both work with the same rules and validate immediately. When the input is invalid we state exactly what is wrong, and help to correct the mistakes with information and examples. Each field has multiple validation & help rules.
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