Sip-Well website - water section
Highlight the passion for water with a dedicated section
The old website had only water cooler info, and didn't focus at Sip-Well's UVP. Part of my strategy to highlight the UVP was to create a dedicated section to show their passion for water. Water is Sip-Well's core business, and they want to provide you with the best there is.
There wasn't much to talk about the superior 3M Cuno waterfilter, which is used in their tap water coolers, so it is only mentioned on the water page.
The water section is divided into two main parts:
- Sip-Well water: where it comes from, its mineral qualities & taste, and how it is bottled.
- Water & health: why & which water is good for you and how much you need everyday.
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Project outline
The story of Sip-Well crystal water
By telling the story of Sip-Well water on the "from source to bottle" page, we could talk about the constant focus on hygiene, food safety & quality during each step of the process. I only teased the bottling plant part on this page, which is linked to the "Bottling plant" page in the about Sip-Well section.
From source to bottle
The story of Sip-Well's water starts with the source, which is carefully chosen based upon the purifying properties of the soil and the natural minerals. It gets further filtration, and no preservatives are added.
The whole process is controlled by external labs.
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The bottling plant
Sip-Well has one of the most advanced bottling plants in the world. A photographer took photo's of the process, and I created a visual story around it, showing every step in the bottling process. The constant focus on hygiene and quality is also present on this page.
The tab-like story was animated but also worked without JavaScript (progressive). Direct linking to each tab was possible.
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Taste & mineral balance
This page describes the soft taste & mineral properties (mineral value table). We raise trust by mentioning some remarkable numbers (+750,000 Belgians drink this water, +20,000,000 liters a year) and that it is even safe for daily use for the most difficult target audience (babies & pregnant women). The content is linked with the "not all water is good for you" page that goes more into detail about which values are considered safe for different target groups.
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The Sip-well water bottles
This is the only real product page in the water section, and all pages in this section link to it frequently. Special attention was given to the 10L bottle, as Sip-Well was the only one with this ergonomic alternative.
We added value by mentioning all the benefits of the bottles: ergonomics, and how they protect your water. We also highlighted the ecological benefits vs classic PET & glass bottles.
The bottle summaries
Similar to the water cooler pages, I made nice visual product sheets to highlight the difference between the 2 bottles, with bullet points for the features and some specifications.
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Ergonomics & ecological benefits
It was hard to communicate the difference in footprint between Sip-Well, glass & PET bottles with text. I created an infographic (real semantic text over an image) to make that difference very clear.
The specifications were turned into benefits; the bottle as protector of the water.
- shelf life & optimal storage locations
- Insulation & UV resistance
- bottle cap features
At the bottom of the page I linked to customized water deliveries by focusing on the ease of use, and the ecological benefits vs going to the store yourself.
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Water & health
This section was created to position Sip-Well as a water specialist. We highlight the benefits of having fresh water in the office with the following water pages:
- why do we need water?
- how much water do we need?
- not all water is good for you
There are a lot of links between this section & the Sip-Well water section. Every mentioned health aspect is fully detailed in this section.
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Why do we need water?
A page with the benefits of water, why it is indispensable and what it does for your body & mind:
- essential for your organs
- less fatigue, better concentration (productivity linked to office work)
- good for your figure
- keeps the skin & hair in top condition
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How much water a day?
A page about how much water we need and what happens when we don't drink enough of it (like 7 out of 10 Belgians).
- adults need 1.5 - 2 liters a day
- what happens if you don't drink enough?
- greater chance of falling ill
- loss of concentration
- physical losses
The page ends by linking water coolers with drinking more water
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Not all water is good for you
A page that shows the differences between bottled waters. Important to know as 60% of the Belgians think all water is equal.
- 27% is unsuitable for daily consumption
- stricter standards for infants & pregnant women (58% of the waters unsuitable)
- maximum mineral values for daily consumption
The page is linked intensively with the Sip-Well taste & minerals page as it clearly shows the Sip-Well water is way below the maximum suitable values.
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